Business planning – one of the necessary conditions for its successful development and achieving a high level of profitability.
A business plan describes the goals and challenges that need to be addressed to the company/companies as in the near future and in the long term, it assesses the current situation, an analysis of the strengths and weaknesses of the company, market analysis and information on the consumers of products or services.
An important task of the business plan is to build the business model, the definition of principles and practices of conducting current operations, the result of which will be achieving the goals of the project proponent.
The composition of the business plan includes:
information about the project participants;
brief description of the project (location, concept);
production schedule (description of the actions required of the Customer in the design phase and the construction, creation of a calendar project implementation plan);
marketing plan (description required marketing activities at various stages of project implementation);
financial plan (including the development of financing schemes);
analysis of project risks.
Thus, the presence of the business plan enables the management and owners of the company:
to make informed management decisions;
to anticipate potential problems, obtaining relevant market information;
to expand the scope of activities of the enterprise in new and emerging industries;
to evaluate the investment attractiveness of the enterprise/company when searching for financing.
At present the business plan for entrepreneurs becomes increasingly important document: it is a necessary condition for attracting funding, because without the provision of a quality business plan strategic investors will not consider any new business idea.
Specialists sue «guion” carry out the development of business plans and feasibility studies for investment projects for a variety of purposes, including:
for making managerial decisions;
for a loan or attract investors ‘ funds;
for the appropriateness of financial investments;
for the reorganization and optimization of operating activities.